Growth to Greatness: What Now? Marketing in a Downturn Economy

Due to recent increases in COVID cases in Midland, this session will be conducted via Zoom only (no in-person attendance).

 Access link will be sent with registration confirmation. You can participate on a computer, tablet, or cell phone, as long as you have a strong Internet signal.

When sales are slow and budgets are tight, it is natural to look for places to cut your expenses. Many businesses make the mistake of shrinking their marketing budgets.

In reality, economic downturns can provide a tremendous opportunity to grow your business through new product strategies and advertising ? if you have a strategic approach. 

Businesses/brands that maintain their ad budget and/or change their messaging can get a long-term boost in sales and market share.

Jessica Rule, owner of SHK Advertising Firm, will share her expertise on developing a marketing and advertising strategy to maximize your dollars ? even when you are on a tight budget.

Presented by JESSICA RULE

Jessica Rule is a Midland native. She graduated from Texas Christian University with a B.S. in Broadcast Journalism and a minor in business in 2011. During her time in Fort Worth, she interned at a marketing agency listed as Forbes 500 best places to intern ? Socialista Marketing + Media Group. There she not only found a love for marketing but learned firsthand how to make an impact in the industry.

Upon graduating, she moved back to Midland and worked for a local advertising agency for several years prior to founding SHK ? The Advertising Firm in 2014. SHK is a full-service boutique advertising firm that helps local businesses create eye-catching marketing campaigns to make their brand Seen. Heard. And Known.

She currently serves on the Midland Memorial Hospital Forum Board, Midland Chamber Board of Directors, United Way of Midland, Boys & Girls Club of Midland, and Arts Council of Midland Board. Jessica was featured in the inaugural class of Midland Reporter Telegram?s Midland Magazine 30 under 30 business professionals listing and is a graduate of Leadership Midland.

Sponsored by Frost