LaunchPad 2020: Branding for Success

Leiken Finch, our resource partner, provides valuable information about branding, creating awareness that identifies one seller's goods or services distinctively from other competitors—the introduction to build recognition and loyalty. The workshop facilitates a foundation of what you want customers to be perceived, how they interact with your product, the services you provide, and the ability to describe their experience. Organize your business based on a guarantee signifying integrity that reflects the promise of the mission, while remaining consistent with the message. The workshop provides insight into the importance of a logo, discusses strategies to generate a competitive edge in an ever increasingly competitive market.