What Every Fundraiser Can Do To Stop Falling Donor Retention Rates
Name:
What Every Fundraiser Can Do To Stop Falling Donor Retention Rates
Date:
November 13, 2017
Time:
11:30 AM - 1:00 PM CST
Event Description:
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the urban institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising. We will focus o the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern;s priciples are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their priciples in action. The results can be astounding when put into daily use!
